
Available for new projects

Available for new projects
Design with empathy and strategy in mind
Creating intuitive products that feel right to users and drive real business value

Framer design
Framer design
Trade C6
Carbon Credit Platform

Framer design
Framer design
Trade C6
Carbon Credit Platform

Framer design
Framer design
Trade C6
Carbon Credit Platform

Framer design
Framer design
S2U
Solutions Marketplace

Framer design
Framer design
S2U
Solutions Marketplace

Framer design
Framer design
S2U
Solutions Marketplace

Framer design
Framer design
WeSolve
Citizen Engagement

Framer design
Framer design
WeSolve
Citizen Engagement

Framer design
Framer design
WeSolve
Citizen Engagement

Framer design
Framer design
Be Bright
Energy Consumption

Framer design
Framer design
Be Bright
Energy Consumption

Framer design
Framer design
Be Bright
Energy Consumption
Hi, I am Gergana
Hi, I am Gergana
Hi, I am Gergana
I design websites that build trust, look polished, and deliver real results — blending strategy with intuition to create experiences to be proud of
I design websites that build trust, look polished, and deliver real results — blending strategy with intuition to create experiences to be proud of
15+ Projects completed
15+ Projects completed
15+ Projects completed
4+ Years of Experience
4+ Years of Experience
4+ Years of Experience
Experience with B2B/B2C and SaaS
Experience with B2B/B2C and SaaS

I love cats

I love cats

Brighton is my base

Brighton is my base

Nature helps me breathe

Nature helps me breathe

Coffee & Cake always

Coffee & Cake always
Expertise
Expertise
Expertise
How can I help
Mixed Methods Research
I combine data-driven insights with real user stories—to uncover what your users do and why, so we can design experiences that truly connect.
Mixed Methods Research
I combine data-driven insights with real user stories—to uncover what your users do and why, so we can design experiences that truly connect.
Mixed Methods Research
I combine data-driven insights with real user stories—to uncover what your users do and why, so we can design experiences that truly connect.
Usability Testing
I run usability testing sessions that reveal how real users interact with your product—spotting friction, uncovering confusion, and turning insights into design improvements.
Usability Testing
I run usability testing sessions that reveal how real users interact with your product—spotting friction, uncovering confusion, and turning insights into design improvements.
Usability Testing
I run usability testing sessions that reveal how real users interact with your product—spotting friction, uncovering confusion, and turning insights into design improvements.
UX Audits & Evaluations
I conduct evaluations to identify usability issues, benchmark your product, and deliver actionable recommendations to elevate the experience
UX Audits & Evaluations
I conduct evaluations to identify usability issues, benchmark your product, and deliver actionable recommendations to elevate the experience
UX Audits & Evaluations
I conduct evaluations to identify usability issues, benchmark your product, and deliver actionable recommendations to elevate the experience
How I work
How I work
How I work
Here’s what my design process looks like
01
Discover & Define
Start with clarity: We kick off with a discovery session to understand your goals, users, and challenges. From there, I define key insights and a clear plan for your project.
01
Discover & Define
Start with clarity: We kick off with a discovery session to understand your goals, users, and challenges. From there, I define key insights and a clear plan for your project.
01
Discover & Define
Start with clarity: We kick off with a discovery session to understand your goals, users, and challenges. From there, I define key insights and a clear plan for your project.
02
Design & Test
Craft with purpose: I design thoughtful, responsive solutions based on real user needs—iterating with feedback and testing to ensure it works beautifully.
02
Design & Test
Craft with purpose: I design thoughtful, responsive solutions based on real user needs—iterating with feedback and testing to ensure it works beautifully.
02
Design & Test
Craft with purpose: I design thoughtful, responsive solutions based on real user needs—iterating with feedback and testing to ensure it works beautifully.
03
Launch & Learn
Go live with confidence: Your website/mobile app goes live—fast, accessible, and user-friendly. We review performance and plan next steps for continuous improvement.
03
Launch & Learn
Go live with confidence: Your website/mobile app goes live—fast, accessible, and user-friendly. We review performance and plan next steps for continuous improvement.
03
Launch & Learn
Go live with confidence: Your website/mobile app goes live—fast, accessible, and user-friendly. We review performance and plan next steps for continuous improvement.






Trusted by clients & teammates
Feedback that speaks for itself
Gergana is a passionate designer with an ability to show strong empathy in her collaboration with colleagues and clients. She always inspired other team members!
Jinny S
Design lead at Tech Alchemy
Her empathy and connection with people are from another world.She always talks so passionately about her design research, it's always fascinating to hear about it as she's so dedicated to giving our users a great experience.
Marcia Teixeira
UI Designer at Block Labs
From the first day I met her, I appreciated her ability to communicate complex ideas simply and work closely with the development team to efficiently implement her designs.
Simone Leomanni
CEO at WeSolve
Gergana showed a great aptitude for UX design, particularly in conducting thorough usability tests and skilfully analysing and presenting research findings. Her proactive approach to seek new resources truly set her apart.
Noemie Peter
Product Designer at Tech Alchemy
Available for new projects
Available for new projects
Available for new projects
Looks great. Works even better. Sound good?
I’ll help you create a product that’s polished, trustworthy, and built to convert.
What’s your UX design process like?
I follow the Double Diamond framework—starting with user research and discovery, then moving through ideation, prototyping, testing, and delivery. Every step is centered around solving real user problems.
Do you include user research in your projects?
Yes! Research is the foundation of good UX. I conduct user interviews, surveys, or usability tests depending on the project scope.
How does your design approach support my business goals?
Every design decision I make is grounded in your business objectives—whether that’s increasing conversions, improving engagement, or reducing drop-off. I design with intent, not just aesthetics.
Do you track performance after launch?
Yes! I can integrate tools like Microsoft Clarity, Google Analytics, or Hotjar to monitor how users interact with your site—so we can keep optimizing for better results.
What’s your UX design process like?
I follow the Double Diamond framework—starting with user research and discovery, then moving through ideation, prototyping, testing, and delivery. Every step is centered around solving real user problems.
Do you include user research in your projects?
Yes! Research is the foundation of good UX. I conduct user interviews, surveys, or usability tests depending on the project scope.
How does your design approach support my business goals?
Every design decision I make is grounded in your business objectives—whether that’s increasing conversions, improving engagement, or reducing drop-off. I design with intent, not just aesthetics.
Do you track performance after launch?
Yes! I can integrate tools like Microsoft Clarity, Google Analytics, or Hotjar to monitor how users interact with your site—so we can keep optimizing for better results.
What’s your UX design process like?
I follow the Double Diamond framework—starting with user research and discovery, then moving through ideation, prototyping, testing, and delivery. Every step is centered around solving real user problems.
Do you include user research in your projects?
Yes! Research is the foundation of good UX. I conduct user interviews, surveys, or usability tests depending on the project scope.
How does your design approach support my business goals?
Every design decision I make is grounded in your business objectives—whether that’s increasing conversions, improving engagement, or reducing drop-off. I design with intent, not just aesthetics.
Do you track performance after launch?
Yes! I can integrate tools like Microsoft Clarity, Google Analytics, or Hotjar to monitor how users interact with your site—so we can keep optimizing for better results.