Available for new projects

Available for new projects

Design with empathy and strategy in mind

Creating intuitive products that feel right to users and drive real business value

Hi, I am Gergana

Hi, I am Gergana

Hi, I am Gergana

I design websites that build trust, look polished, and deliver real results — blending strategy with intuition to create experiences to be proud of

I design websites that build trust, look polished, and deliver real results — blending strategy with intuition to create experiences to be proud of

15+ Projects completed

15+ Projects completed

15+ Projects completed

4+ Years of Experience

4+ Years of Experience

4+ Years of Experience

Experience with B2B/B2C and SaaS

Experience with B2B/B2C and SaaS

Toronto

I love cats

Toronto

I love cats

Airplane

Brighton is my base

Airplane

Brighton is my base

Mountain

Nature helps me breathe

Mountain

Nature helps me breathe

Coffee

Coffee & Cake always

Coffee

Coffee & Cake always

Expertise

Expertise

Expertise

How can I help

Mixed Methods Research

I combine data-driven insights with real user stories—to uncover what your users do and why, so we can design experiences that truly connect.

Mixed Methods Research

I combine data-driven insights with real user stories—to uncover what your users do and why, so we can design experiences that truly connect.

Mixed Methods Research

I combine data-driven insights with real user stories—to uncover what your users do and why, so we can design experiences that truly connect.

Usability Testing

I run usability testing sessions that reveal how real users interact with your product—spotting friction, uncovering confusion, and turning insights into design improvements.

Usability Testing

I run usability testing sessions that reveal how real users interact with your product—spotting friction, uncovering confusion, and turning insights into design improvements.

Usability Testing

I run usability testing sessions that reveal how real users interact with your product—spotting friction, uncovering confusion, and turning insights into design improvements.

UX Audits & Evaluations

I conduct evaluations to identify usability issues, benchmark your product, and deliver actionable recommendations to elevate the experience

UX Audits & Evaluations

I conduct evaluations to identify usability issues, benchmark your product, and deliver actionable recommendations to elevate the experience

UX Audits & Evaluations

I conduct evaluations to identify usability issues, benchmark your product, and deliver actionable recommendations to elevate the experience

How I work

How I work

How I work

Here’s what my design process looks like

01

Discover & Define

Start with clarity: We kick off with a discovery session to understand your goals, users, and challenges. From there, I define key insights and a clear plan for your project.

01

Discover & Define

Start with clarity: We kick off with a discovery session to understand your goals, users, and challenges. From there, I define key insights and a clear plan for your project.

01

Discover & Define

Start with clarity: We kick off with a discovery session to understand your goals, users, and challenges. From there, I define key insights and a clear plan for your project.

02

Design & Test

Craft with purpose: I design thoughtful, responsive solutions based on real user needs—iterating with feedback and testing to ensure it works beautifully.

02

Design & Test

Craft with purpose: I design thoughtful, responsive solutions based on real user needs—iterating with feedback and testing to ensure it works beautifully.

02

Design & Test

Craft with purpose: I design thoughtful, responsive solutions based on real user needs—iterating with feedback and testing to ensure it works beautifully.

03

Launch & Learn

Go live with confidence: Your website/mobile app goes live—fast, accessible, and user-friendly. We review performance and plan next steps for continuous improvement.

03

Launch & Learn

Go live with confidence: Your website/mobile app goes live—fast, accessible, and user-friendly. We review performance and plan next steps for continuous improvement.

03

Launch & Learn

Go live with confidence: Your website/mobile app goes live—fast, accessible, and user-friendly. We review performance and plan next steps for continuous improvement.

Trusted by clients & teammates

Feedback that speaks for itself

  • Gergana is a passionate designer with an ability to show strong empathy in her collaboration with colleagues and clients. She always inspired other team members!

    Jinny S

    Design lead at Tech Alchemy

  • Her empathy and connection with people are from another world.She always talks so passionately about her design research, it's always fascinating to hear about it as she's so dedicated to giving our users a great experience.

    Marcia Teixeira

    UI Designer at Block Labs

  • From the first day I met her, I appreciated her ability to communicate complex ideas simply and work closely with the development team to efficiently implement her designs.

    Simone Leomanni

    CEO at WeSolve

  • Gergana showed a great aptitude for UX design, particularly in conducting thorough usability tests and skilfully analysing and presenting research findings. Her proactive approach to seek new resources truly set her apart.

    Noemie Peter

    Product Designer at Tech Alchemy

Available for new projects

Available for new projects

Available for new projects

Looks great. Works even better. Sound good?

I’ll help you create a product that’s polished, trustworthy, and built to convert.

What’s your UX design process like?

I follow the Double Diamond framework—starting with user research and discovery, then moving through ideation, prototyping, testing, and delivery. Every step is centered around solving real user problems.

Do you include user research in your projects?

Yes! Research is the foundation of good UX. I conduct user interviews, surveys, or usability tests depending on the project scope.

How does your design approach support my business goals?

Every design decision I make is grounded in your business objectives—whether that’s increasing conversions, improving engagement, or reducing drop-off. I design with intent, not just aesthetics.

Do you track performance after launch?

Yes! I can integrate tools like Microsoft Clarity, Google Analytics, or Hotjar to monitor how users interact with your site—so we can keep optimizing for better results.

What’s your UX design process like?

I follow the Double Diamond framework—starting with user research and discovery, then moving through ideation, prototyping, testing, and delivery. Every step is centered around solving real user problems.

Do you include user research in your projects?

Yes! Research is the foundation of good UX. I conduct user interviews, surveys, or usability tests depending on the project scope.

How does your design approach support my business goals?

Every design decision I make is grounded in your business objectives—whether that’s increasing conversions, improving engagement, or reducing drop-off. I design with intent, not just aesthetics.

Do you track performance after launch?

Yes! I can integrate tools like Microsoft Clarity, Google Analytics, or Hotjar to monitor how users interact with your site—so we can keep optimizing for better results.

What’s your UX design process like?

I follow the Double Diamond framework—starting with user research and discovery, then moving through ideation, prototyping, testing, and delivery. Every step is centered around solving real user problems.

Do you include user research in your projects?

Yes! Research is the foundation of good UX. I conduct user interviews, surveys, or usability tests depending on the project scope.

How does your design approach support my business goals?

Every design decision I make is grounded in your business objectives—whether that’s increasing conversions, improving engagement, or reducing drop-off. I design with intent, not just aesthetics.

Do you track performance after launch?

Yes! I can integrate tools like Microsoft Clarity, Google Analytics, or Hotjar to monitor how users interact with your site—so we can keep optimizing for better results.