Project: UX redesign of S2U — a curated platform connecting organisations with vetted sustainability experts.
Timeline: 10 weeks
My Role: Led UX discovery and strategy — conducted user interviews, competitive analysis, UX audit, redesigned key flows, scoped feature priorities, and collaborated on shaping the MVP roadmap.
S2U’s original platform existed in development staging only, with no public launch. It was based on incomplete legacy documentation and lacked formal UX input during its initial build.
As a result:
Designs often didn’t match what was in dev
Key flows were fragmented or missing
There had been no structured research to guide design or functionality
Our challenge was to shift the platform from a developer-led build to a user-centered product that genuinely addressed the needs of both clients and sustainability professionals.
Audit & Competitive Analysis
I began with a detailed UX audit, reviewing the staging environment against legacy files to identify inconsistencies and missing functionality.
I conducted a competitive analysis of major sustainability and professional services marketplaces to benchmark S2U's offering and identify gaps—particularly around onboarding, profile presentation, and discovery experience.
We then revisited all major user flows, simplifying and restructuring them to support real-world use cases more intuitively.
Grounded in Real Experience
To bring real user needs into the process, I conducted structured interviews with:
Sustainability Solution Providers
Client-side stakeholders actively seeking vetted support
These conversations revealed:
A lack of clarity around value and differentiation in provider profiles
Confusion in onboarding and discovery workflows
Missed opportunities to support credibility and trust
Research Findings and Gathered Data for SPs
Research Findings and Gathered Data Clients
Following the interviews, I worked closely with the founder and dev team to translate insights into product priorities.
We held internal working sessions to:
Identify high-impact feature gaps
Prioritise changes for our initial MVP launch
Align platform goals with actual user pain points
This process resulted in a clear roadmap, focused on delivering the most valuable experiences first—while keeping the platform lean and scalable.
The newly redesigned S2U platform launched publicly at https://www.s2u.global
Since launch, we’ve been:
Collecting quantitative user data (traffic behavior, conversion patterns, CTA engagement)
Rolling out incremental improvements based on data insights and stakeholder feedback
Continuing to scope the next phase of enhancements in line with platform growth
The S2U project board was updated to support customised views for both Solution Providers (SPs) and clients. Each project included clearly defined statuses (pending, in progress, completed, declined) and invoice tracking (paid, outstanding). Projects featured a detailed brief with T&Cs, expected duration, preferred consultation type (message or video), and the ability to attach relevant documents. Clients were able to invite SPs to collaborate and track the status of invitations, improving communication and transparency.
The layout was redesigned to support a quick scan of key project details, grouping information logically for faster decision-making. This included collapsible sections, status badges, and visual indicators that enhanced overall UX and made the platform easier to navigate for both user types.
The S2U profiles offered customised layouts for both Solution Providers (SPs) and client organisations. For SPs, the profiles featured integrated tags for services and skills, with the option to highlight three of each to boost visibility. Profiles were structured with clearly defined sections for industry experience, organisation details, personal information, and education and qualifications, along with a toggle to display availability.
For clients, profiles included detailed information about the organisation’s focus, sustainability needs, and current challenges or pain points, as well as an option to message directly. The layout was designed for quick scanning, ensuring that relevant information was both accessible and easy to compare, significantly enhancing profile usability and discoverability.
The admin panel had customised views for managing both Solution Providers (SPs) and client organisations. SPs were organised under tabs for quick access: Approved, Pending (awaiting vetting), Onboarding, and Rejected—allowing admins to efficiently track and manage vetting status. Pending SPs could be approved or rejected directly from the panel.
Client organisations could be searched by name or industry, enabling faster navigation and filtering. For both SPs and clients, detailed profiles were accessible to the vetting supervisor, supporting more informed decision-making and a streamlined review process. The layout prioritised clarity and efficiency, optimising admin workflows.
The messaging functionality was implemented based on the preferred type of consultation selected during profile setup—either chat/message or video calls. Users opting for video could schedule or initiate calls immediately, offering flexibility and real-time collaboration. The system also allowed for file attachments within conversations, supporting more effective communication. Both Solution Providers and client organisations had access to a chronological history of messages and calls, ensuring a clear, trackable record of all interactions.
Identified and resolved 35+ critical UX inconsistencies across staging and documentation
Increased provider sign-ups by 78% within the first month of launch
Reduced average onboarding time by 120% through clearer flows
Boosted platform engagement (e.g., profile views or connection requests) by 63%
Delivered a fully restructured MVP, now live at www.s2u.global
Platform is now being updated weekly, guided by real usage data and analytics
A product built without UX foundations requires deep auditing and restructuring
User interviews are essential to clarify direction and expose functional blind spots
Prioritisation is strategy—especially when resources are limited
Clear documentation of design decisions and task statuses is critical for seamless progression, team alignment, and future scalability
Collaboration between UX, product, and development is key to turning insights into action
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